Blech, George E. <br/><br/>
Advertising and promotion :  Integrated marketing communications perspective / 
By George E Belch; Michael A Belch and Keyoor Purani. 
 - 12th ed. 
 - New Delhi :  Mc Graw Hill Education India Pvt Ltd ,  2022. 
 - xxxi,712,E29 p.;  PB  29 cm. 
<br/><br/><label>ISBN: </label>9789354600852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Introduction to integrated marketing communications<br/>Role of imc in the marketing process <br/>Perspectives on consumer behavior
<br/><br/><label>Dewey Class. No.: </label>659.1  / BELG