TY  - BOOK
AU  - Gupta, Seema.
AU  - Jathar, Avadhoot.
TI  - Marketing analytics
SN  - 9789354242625
PY  - 2021///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - Segmentation
KW  - Positioning
KW  - Marketing mix
ER  -