Gupta, Seema. <br/><br/>
Marketing analytics / 
By Deema Gupta and Jathar, Avadhoot. 
 - 1st ed. 
 - New Delhi :  Wiley India Pvt Ltd ,  2021. 
 - xxiii,374 p.;  PB  25 cm. 
<br/><br/><label>ISBN: </label>9789354242625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing mix