TY  - BOOK
AU  - Sahni N K
AU  - Gupta, Meenu
TI  - Consumer Behaviour: : Text and cases
SN  - 9789353590550
U1  - 658.8342 23
PY  - 2022///
CY  - New Delhi
PB  - Kalyani Publishers
KW  - Management
KW  - Marketing Management
N2  - Consumer-Nature, Determinants and Importance; Consumer Buying Process-1; Consumer Buying Process-11:Information Search And Evaluation; Consumer Behaviour Models;Consumer Roles and Buying Behaviour ;Profile of the Consumer Innovator; Consumer Motivation, Needs and buying Behaviour; Personality And Consumer Behaviour; Consumer Perception and Buying Behaviour; Consumer Attitude and Buying Behaviour; Learning and Consumer Behaviour; Life Styles and Consumer Behaviour;Self -Concept and Consumer Behaviour
ER  -