Menezes, Alan Johnson;Achar, Sumitha. <br/><br/>
Impact of newspaper advertisements on consumer buying behavior in Mangalore city: a study with reference to magnum intergrafiks pvt ltd. 

 -  Achar, Sumitha  2008 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MENA