TY  - BOOK
AU  - BERSON (Alex);SMITH (Stephen);THEARLING (Kurt)
TI  - Building data mining applications for CRM
SN  - 0-07-040273-6
U1  - 005.74 BERB 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Computer Science
KW  - Data Base Management
ER  -