BERSON (Alex);SMITH (Stephen);THEARLING (Kurt) <br/><br/>
Building data mining applications for CRM 

 - New Delhi  Tata McGraw-Hill Publishing Company Ltd.  2004 
 - xxvii,510  PB 
<br/><br/><label>ISBN: </label>0-07-040273-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Computer Science<br/>Data Base Management
<br/><br/><label>Dewey Class. No.: </label>005.74 BERB