STANTON (William J);ETZEL (Michael J);WALKER (Bruce J) <br/><br/>
Fundamentals of marketing 

 - 10 
 - New York  McGraw Hill Inc  1994 
 - xxviii,697  PB 
 - McGraw Hill series in marketing .
<br/><br/><label>ISBN: </label>0-07-0113561-8 
<br/><br/><label>Dewey Class. No.: </label>658.8 STAF