BAGOZZI (Richard P) <br/><br/>
Principles of marketing management. 

 - Chicago.  S R A.,  1986 
 - xxii,730  HB 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 BAGP