BORDEN (Neil H) and MARSHALL (Martin V) <br/><br/>
Advertising management: text and cases. 

 - USA  Richard D Irvin  1959 
 - xiii,1064  HB 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 BORA