TY  - BOOK
AU  - Deshpande, Sameer.
AU  - Lee, Nancy R.
TI  - Social marketing in India
SN  - 9788132113577
U1  - 658.802  1
PY  - 2013///
CY  - New Delhi
PB  - Sage Publications
KW  - Analyzing the social marketing environment
KW  - Developing social marketing strategies
KW  - Developing a plan for monitoring and evaluation
ER  -