Ramaswamy, V S. <br/><br/>
Marketing management:  indian context global perspective / 
By V. S. Ramaswamy and S. Namakumari. 
 - 6th ed. 
 - New Delhi :  Sage Publications ,  2018. 
 - Xlvii, 798p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9789352807383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Introducing new products and innovations<br/>Contemporary Indian marketing environment
<br/><br/><label>Dewey Class. No.: </label>658.8   / RAMV