Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
By Valarie A. Zeithaml...[et.al.]. 
 - 7th ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2009. 
 - Xxxvi, 582p. ;  24 cm. 
<br/><br/> The seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter and emphasizes the knowledge needed to implement service strategies for competitive advantage across industries. 
<br/><br/><label>ISBN: </label>9789353160777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Building customer relationships<br/>Listening to customers through research<br/>Customer defined service standards
<br/><br/><label>Dewey Class. No.: </label>658.804   / ZEIV