Mullins, John W;Walker, Orville c. <br/><br/>
Marketing management: a strategic decision making approach.  Strategic decision making approach. 

 - 7 
 - New Delhi  Mc Graw Hill Book Company  2013 
 - xxi,551 
<br/><br/><label>ISBN: </label>9781259097201 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 MULJ