TY  - BOOK
AU  - Bijapurkar, Rama.
TI  - We are like that only: : understanding the logic of consumer India 
SN  - 9780143065975
U1  - 374.22  1
PY  - 2013///
CY  - Haryana
PB  - Penguin Books
KW  - General Knowledge
KW  - Made for India
KW  - Schizophrenic India
KW  - Cultural foundations of consumer India
ER  -