TY  - BOOK
AU  - Capon, Noel;Singh, Siddharth Shekhar.
TI  - Managing marketing: a concise approach: Concise approach
SN  - 9788126548521
U1  - 658.8 CAPN 
PY  - 2015///
CY  - New Delhi
PB  - Wiley  Dreamtech Pvt Ltd
KW  - Marketing Management
ER  -