Kotler, Philip. <br/><br/>
Principles of marketing / 
By Philip Kotler and Gary Armstrong. 
 - 15th ed. 
 - New Delhi :  Pearson ,  2013. 
 - Xxiii, 732p. ; 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Analyzing the marketing environment<br/>Business markets and business buyer behavior<br/>New product development and product life cycle strategies
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOTP