Ferrell, O C;Hartline, Michael D. <br/><br/>
Marketing management strategies. 

 - 5 
 - New Delhi  Cengage Learning  2014 
 - xxii,746 
<br/><br/><label>ISBN: </label>9788131518632 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 FERO