TY  - BOOK
AU  - Keller, Kevin Lane.
AU  - Parameswaran, Ambi M G.
AU  - Jacob, Isaac.
TI  - Strategic brand management: building measuring and managing brand equity 
SN  - 9789332542204
U1  - 658.827  4
PY  - 2015///
CY  - New Delhi
PB  - Pearson
KW  - Designing and implementing brand marketing programs
KW  - Measuring and interpreting brand performance
ER  -