Keller, Kevin Lane. <br/><br/>
Strategic brand management :  building measuring and managing brand equity / 
By Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. 
 - 4th ed. 
 - New Delhi :  Pearson ,  2015 . 
 - xxix,586p. ;  25.5 cm. 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Designing and implementing brand marketing programs<br/>Measuring and interpreting brand performance
<br/><br/><label>Dewey Class. No.: </label>658.827   / KELK