TY  - BOOK
AU  - Jain, Samta., ed.
AU  - Ghosh, Lopamudra., ed.
TI  - Product placement
SN  - 9789350238196
U1  - 001.0726588  1
PY  - 2014///
CY  - New Delhi
PB  - Shroff  Publishers and Distributors Pvt Ltd
KW  - Branded content more than just showing up
KW  - Celebrity product placement : a primer
KW  - Product placement of automobiles in movies
ER  -