Slywotzky, Adrian J. Demand : creating what people love before they know they want it / By Adrian J Slywotzky. - 1st ed. - London : Headline Publishing Press , 2011. - 376p. ; PB 20.7 cm ISBN: 9780755388974 Subjects--Topical Terms: MagneticBackstoryTrigger Dewey Class. No.: 374.22 / SLYA