Payne, Adrian. <br/><br/>
Strategic customer management :  Integrating relationship marketing and CRM / 
By Adrian Payane and Pennie Frow. 
 - 1st ed. 
 - New Delhi :  Cambridge University Press ,  2013. 
 - Xvi, 529p. ;  24.5 cm. 
<br/><br/><label>ISBN: </label>9781107687325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Building relationships with mulliple stakeholders<br/>Information and technology management
<br/><br/><label>Dewey Class. No.: </label>658.8105   / PAYA