Lantos, Geoffrey P. <br/><br/>
Consumer behavior in action: real-life applications for marketing managers.  Real-life applications for marketing managers. 

 - 1 
 - Chennai  Yes Dee Publishing Pvt Ltd  2011 
 - xviii,629 
<br/><br/><label>ISBN: </label>9789380381114 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 LANG