TY  - BOOK
AU  - Semenik, Richard J.
AU  - Allen, Chris T.
AU  - Oguinn, Thomas C.
AU  - Kaufmann, Hans Rudiger.
TI  - Advertising and promotions: an integrated brand approach 
SN  - 9788131517383
U1  - 659.1  6
PY  - 2012///
CY  - New Delhi
PB  - Cengage Learning
KW  - Advertising and integrated brand promotion in business and society
KW  - Sales promotion point of purchase advertising and support media
ER  -