Semenik, Richard J. <br/><br/>
Advertising and promotions :  an integrated brand approach / 
By Richard J. Semenik...[et.al.]. 
 - 6th ed. 
 - New Delhi :  Cengage Learning ,  2012. 
 - Xli, 710p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9788131517383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and integrated brand promotion in business and society<br/>Sales promotion point of purchase advertising and support media
<br/><br/><label>Dewey Class. No.: </label>659.1   / SEMR