TY  - BOOK
AU  - Ahuja, Vandana.
TI  - Digital marketing
SN  - 9780199455447
U1  - 658.84  1
PY  - 2015///
CY  - New Delhi
PB  - Oxford University Press
KW  - Engagement marketing through content management
KW  - Consumer segmentation targeting and positioning using online tools
ER  -