Majumdar, Ramanuj.
Product management in India /
By Ramanuj Majumdar.
- 3rd ed.
- New Delhi : PHI Learning private limited. , 2011.
- Xxii, 430p. ; 24 cm.
9788120333833
Assessing new competition and strategic response
Advertising planning
Positioning and differentiation strategies
658.8104 / MAJR