TY  - BOOK
AU  - Cook, H E.
TI  - Product management: value, quality, cost, price, profits, and organization: Value, quality, cost, price, profits, and organization
SN  - 9788184898415
U1  - 658.8104 COOH 
PY  - 2011///
CY  - New Delhi
PB  - Chapman & Hall/crc
KW  - Marketing
ER  -