TY  - BOOK
AU  - Havaldar, Krishna K.
AU  - Cavale, Vasant M.
TI  - Sales and distribution management: text and cases 
SN  - 9780071077965
U1  - 658.81  2
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Planning sales forecasting and budgeting
KW  - Organising and staffing the salesforce
KW  - Channel management
ER  -