Pride, William M; Ferrell, O C. <br/><br/>
Marketing: planning implementation and control.  Planning implementation and control. 

 - 1 
 - New Delhi  Cengage Learning  2010 
 - 564 
<br/><br/><label>ISBN: </label>9788131512319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PRIW