Bergh, Joeri Van Den. <br/><br/>
How cool brands stay hot :  branding to generation Y / 
By Joeri Van Den Bergh and Mattias Behrer. 
 - 1st ed. 
 - New Delhi :  Kogan Page ,  2011 . 
 - xvii, 249p. ;  24.5 cm. 
<br/><br/><label>ISBN: </label>9780749462505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Developing a brand model for the new consumer<br/>Self identification with the brand
<br/><br/><label>Dewey Class. No.: </label>658.827   / BERJ