Nair, Suja R. <br/><br/>
Consumer behaviour in Indian perspective :  Text and cases / 
By Suja R Nair 
 - 2nd ed. 
 - New Delhi :  Himalaya Publishing House ,  2005. 
 - xii,632p. ;  PB :  27.5 cm. 
<br/><br/><label>ISBN: </label>9788184888997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Consumer Modelling<br/>Consumer Perception<br/>Consumer Learning<br/>Consumer Decision Making<br/>Consumer Satisfaction<br/>Relationship Marketing<br/>Market Segmentation<br/>Organisational Buying Behaviour<br/>Online Consumer Behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342   / NAIS