TY  - BOOK
AU  - Trout, Jack.
TI  - Trout on strategy: : capturing mindshare conquering markets 
SN  - 0071437940
U1  - 658.406  1
PY  - 2004///
CY  - New York
PB  - Tata Mc Graw Hill
KW  - Strategy is all about being different
KW  - Strategy is all abput specialization
ER  -