Trout, Jack. <br/><br/>
Trout on strategy:   capturing mindshare conquering markets / 
By Jack Trout. 
 - 1st ed. 
 - New York :  Tata Mc Graw Hill ;  2004. 
 - xiv,159p. ;  PB  21 cm. 
<br/><br/><label>ISBN: </label>0071437940 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategy is all about being different<br/>Strategy is all abput specialization
<br/><br/><label>Dewey Class. No.: </label>658.406   / TROJ