Zikmund, William G;Babin, Barry J. <br/><br/>
Essentials of marketing research. 

 - 3 
 - New Delhi  Cengage Learning India Pvt Ltd  2009 
 - xvii,414 
<br/><br/><label>ISBN: </label>9780324548273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83 ZIKW