TY  - BOOK
AU  - Aaker, David A.
AU  - Kumar, V.
AU  - Day, George S.
TI  - Marketing research
SN  - 9788126517916
U1  - 658.83  9
PY  - 2009///
CY  - New Delhi
PB  - John Wiley and Sons
KW  - Decision making perspective on marketing intelligence
KW  - Research design and implementation
ER  -