TY  - BOOK
AU  - Pringle, Hamish.
AU  - Field, Peter.
TI  - Brand Immortality : : how brands can live long and prosper 
SN  - 9780749457013
U1  - 658.827  1
PY  - 2009///
CY  - New Dehi
PB  - Kogan Page
KW  - Introduction to the dangers of some strategic thinking models
KW  - Future threats and opportunities for brands
ER  -