Keegan, Warren J. <br/><br/>
Global marketing management / 
By Warren J Keegan. 
 - 7th ed. 
 - New Delhi :  Prentice Hall of India PVt Ltd ,  2008. 
 - Xxv, 617p. ;  23.5 cm. 
<br/><br/><label>ISBN: </label>9788120320666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Analyzing and targeting global market opportunities<br/>Managing the global marketing program
<br/><br/><label>Dewey Class. No.: </label>658.848   / KEEW