Hooley, Graham J;Piercy, Nigel F;Nicoulaud, Brigitte. <br/><br/>
Marketing strategy and competitive positioning. 

 - 4 
 - New Delhi  Pearson Education  2008 
 - xviii,614 
<br/><br/><label>ISBN: </label>9788131727997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.835 HOOG