TY  - BOOK
AU  - Churchill, Gilbert A.
AU  - Iacobucci, Dawn.
AU  - Israel, D.
TI  - Marketing research: a south asian perspective 
SN  - 9788131510193
U1  - 658.83  1
PY  - 2009///
CY  - New Delhi
PB  - Cengage Learning India Pvt Ltd
KW  - Marketing research process and problem formulation
KW  - Analysis of variance and covariance
ER  -