Lovelock, Christopher. <br/><br/>
Services marketing :  people technology strategy / 
By Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee. 
 - 6th ed. 
 - New Jersey :  Prentice Hall ,  2010. 
 - Xii, 660p. ;  27.5 cm. 
<br/><br/><label>ISBN: </label>9788131725979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Distributing services through physical and electronic channels<br/>Achieving service recovery and obtaining customer feedback<br/>Organizing for change management and service leadership
<br/><br/><label>Dewey Class. No.: </label>658.804   / LOVC