Schiffman, Leon G <br/><br/>
Consumer behavior / 
By Leon G Schiffman and Leslie Lazar Kanuk 
 - 9th ed. 
 - New Delhi :  Pearson Education,  2004. 
 - xxii,581p,  PB :  25.5 cm 
<br/><br/><label>ISBN: </label>9788177589993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Consumer as an Individual <br/>Consumer in their Social and Cultural Settings<br/>The Consumer Decision Making Process
<br/><br/><label>Dewey Class. No.: </label>658.8342   / SCHL