Solomon,Michael R. <br/><br/>
Consumer behavior:   buying having and being / 

 - 8rh ed. 
 - New Delhi :  PHI Learning Pvt Ltd.,  2009. 
 - xxv,694p. ; 
<br/><br/><label>ISBN: </label>9788120338333 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer as Individuals<br/>Consumer as Decision makers<br/>Consumer and Subcultures<br/>Consumers and Culture
<br/><br/><label>Dewey Class. No.: </label>658.8342   / SOLM