Baran, Roger J. <br/><br/>
Customer relationship management / 
By Roger J. Baran, Robert J. Galka and Daniel P. Strunk. 
 - 1st ed. 
 - New Delhi :  Cengage Learning India Pvt Ltd ,  2008. 
 - 308p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9788131505182 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales strategy and CRM<br/>Relationship marketing and customer relationship management<br/>Database and customer data development
<br/><br/><label>Dewey Class. No.: </label>658.812   / BARR