Mcdaniel, Carl;Lamb, Charles W;Hair, Joseph F. <br/><br/>
Principles of marketing. 

 - 1 
 - New Delhi  Cengage Learning India Pvt Ltd  2008 
 - 600 
<br/><br/><label>ISBN: </label>9788131509821 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MCDC