Cooper, Donald R;Schindler, Pamela S. <br/><br/>
Marketing research: concepts and cases.  Concepts and cases 

 - 1 
 - New Delhi  Tata McGraw Hill Publishing Company Ltd  2007 
 - xxii,771 
<br/><br/><label>ISBN: </label>9780070600911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83 COOD