TY  - BOOK
AU  - Cooper, Donald R;Schindler, Pamela S.
TI  - Marketing research: concepts and cases: Concepts and cases
SN  - 9780070600911
U1  - 658.83 COOD 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Marketing Research
ER  -