Wind, Yoram;Mahajan,Vijay;Gunther, Robert E. <br/><br/>
Convergence marketing: strategies for reaching the new hybrid consumer.  Strategies for reaching the new hybrid consumer. 

 - 1 
 - New Jercy  Prentice hall Inc  2002 
 - xxviii,336 
<br/><br/><label>ISBN: </label>0136507570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658. 802 WINY