Wind, Yoram;Mahajan,Vijay;Gunther, Robert E. Convergence marketing: strategies for reaching the new hybrid consumer. Strategies for reaching the new hybrid consumer. - 1 - New Jercy Prentice hall Inc 2002 - xxviii,336 ISBN: 0136507570 Subjects--Topical Terms: Marketing Dewey Class. No.: 658. 802 WINY