Mohammed, Rafi A;Fisher, Robert J;Jaworski, Bernard J;Paddison, Gordon J. Internet marketing: building advantage in the networked economy. Building advantage in the networked economy. - 2 - Boston Mc Graw Hill 2002 - xxxi,743 ISBN: 0072538422 Subjects--Topical Terms: E-Commerce Dewey Class. No.: 658.84 MOHR